Media Pack 2027 Your plan0

Media Pack 2027

Get on the shortlist before there is one.

Reach the people shaping the future of plastics. One industry, three trusted brands and every stage of the buying journey: the engineers, buyers and budget holders of the plastics industry, in print, in the inbox, online and live.

Find your programme Our audience 27 for 27

Plastics IQ · digitalBP&R · printPlastics IQ and BP&RInterplas · live

Each figure is counted for its own channel. Print, newsletter, web and social audiences overlap, so the figures shouldn't be added together.

Advertisers and contributors include

HaitianENGELHASCOBole Machinery UKWells Performance MaterialsB&J ParrSierra 57 Consult

What's new for 2027

From January 2027
BP&R in six issuesWith NPE, PRSE and Fakuma previews 27 for 27Thought leadership from 27 industry leaders · booking now Focused newslettersMachinery, Materials, Circular Plastics and more Quarterly webinarsFour big industry questions, each with one sponsor

Booking for the rest of 2026? Our current formats and rates apply until 31 December.

Ask about 2026 options

The audience

The people who specify, buy and run plastics manufacturing.

Read across every sector that specifies plastics.

UK & Ireland print readership · international online audience

Our readers

Who you'll reach.

Where newsletter readers are

Share of subscribers by region, from each newsletter's subscriber list.

Readers include people from…

Brands and flagship content

Trusted brands, and content the industry chooses to read.

Our brands

Three brands. One community.

Reach the people shaping the future of plastics, with multiple ways to influence the buying journey: awareness, authority, engagement and leads.

The Plastics IQ homepage
Digital · news, newsletters, webinars

News, insight and opinion online, plus focused newsletters and quarterly webinars.

12,502newsletter subscribers
18,831monthly users
31,000monthly page views
An open BP&R spread: the ALBIS cover storyA BP&R cover, held in hand
Print · the magazine and BP&R weekly

The UK's established magazine for polymer processors. Six issues in 2027.

18,057weekly newsletter
6,000print subscribers
6issues in 2027

Regular contributors

  • BPF British Plastics Federation
  • PMMDA Polymer Machinery Manufacturers and Distributors Association
  • Polymerman Mike Boswell of Plastribution on materials, material distribution and polymer prices
Interplas

Live · the exhibition
The UK's leading plastics exhibition, serving the industry for 80 years. Plastics IQ carries its reach and expertise to readers all year round.

80 yrsat the heart of UK plastics
4,201LinkedIn followers

How the brands fit together. Plastics IQ is BP&R's digital home, so one plan can reach the same buyers in print, in the inbox and online. Interplas brings the community together in person. Audiences overlap across channels, so ask us how a combined plan extends your reach.

BP&R thought leadership supplement

Booking now

27 for 27

27 leaders. 27 views of the future of UK plastics.

As 2027 approaches, 27 leaders from across the industry share what they see ahead: the trends gathering pace, the technologies close to breakthrough and the ideas that could move UK plastics forward. Honest about the challenges, focused on the opportunities.

  • Your name among the industry's leading voices
  • Every article reviewed by BP&R's editors, with no sales pitches
  • A keepsake edition readers hold on to

Only 27 places · Published in the Nov / Dec 2026 issue · Submission deadline 24 November 2026

£1,500+ VAT per contributor · 27 places only

The cover of the 2026 BP&R Thought Leadership Report
Last year's edition

27of 27 places remaining

    Confirmed contributors

    B&J ParrBole Machinery UKWells Performance MaterialsSierra 57 ConsultENGEL

    What's included

    • A full A4 page in the printed supplement: your article (about 600 words), headshot, name, job title and company logo
    • Print distribution to more than 6,000 decision-makers across UK plastics
    • Online publication on Plastics IQ, BP&R's digital home, in front of 40,000+ readers
    • A dedicated newsletter featuring all 27 contributors
    • Social promotion across BP&R's channels, with assets to share on your own

    Every article is reviewed by our editors. Sales presentations are turned down, to protect the supplement's credibility.

    Why 27 for 27

    The plastics industry is talked about more than it is heard from. 27 for 27 hands the page to the people doing the work: machine builders, processors, materials specialists and advisers. Twenty-seven voices, edited with care, giving one honest picture of where UK plastics goes next.

    How it works

    1. EnquireAsk for a place and we'll confirm availability.
    2. WriteAbout 600 words on what you see ahead for the industry.
    3. Submit by 24 Nov 2026Your article, headshot, job title and company logo.
    4. Editorial reviewBP&R's editors review every article. Sales pitches are turned down.
    5. PublishedIn print in the Nov / Dec 2026 issue, and online on Plastics IQ.
    6. PromotedA dedicated newsletter featuring all 27, plus social promotion.

    Make it work for your business

    • Share itAnnounce your place with the social assets we provide.
    • Link to itPoint customers to your article on Plastics IQ from your website, newsletters and email signatures.
    • Talk about itUse your article in sales conversations and on your stand at shows.
    • Be part of a series27 for 27 follows last year's BP&R Thought Leadership Report, building an annual record of the industry's thinking.
    Quarterly webinars From 2027

    The questions every plastics business is asking. Your name on the answers.

    Four flagship webinars in 2027, each tackling a challenge every plastics business faces: recycled content, AI and automation, hidden costs and skills. An expert panel, live audience questions and one sponsor per webinar.

    Choose a quarter Talk to us
    Illustration. Poll figures and questions are examples only.

    The 2027 programme

    Choose your quarter.

    Each topic is yours alone.

    Exclusive sponsorshipOne sponsor per webinar. No competitors on the same stage, in the promotion or in the lead report.

    Own the yearSponsor all four webinars for a presence that runs from March to November. Ask us about the annual package.

    What the sponsor gets

    Your brand, across the campaign

    Where your logo appears, from the first e-blast to the on-demand recording.

    Your logoRegister
    Branded e-blasts
    Your logoRegister now
    Registration page
    Your logo
    Social posts
    Sponsored byYour logo
    Holding and title slides
    LiveYour logo
    The live broadcast
    Your logoWatch on demand
    12 months on demand

    Illustration only.

    Expertise, not a sales pitch

    Agree the angle with our team at the content consultation. Our editor chairs the panel, so the session stays an honest industry discussion. That's what brings the audience in, and it's what makes your sponsorship look good.

    After the live

    • Your lead reportEvery registrant, who attended and how they voted.
    • 12 months on demandThe recording stays on Plastics IQ for a year and is promoted in our newsletters and on social, so it keeps reaching new viewers.
    • Keep the conversation goingFollow up with a custom e-blast or a gated content asset to reach more of the audience.

    How each webinar is promoted

    The promotion schedule behind every webinar, across both titles.

    ChannelPer webinarWhen
    Branded e-blasts to our database3In the run-up to the live. This is where most registrations come from
    Newsletter inclusion2BP&R weekly and Plastics IQ newsletter, before the live
    Social posts across both titles4In the run-up, including one on the day
    Reminders to registrants4A week before, a day before, an hour before, and “We’re live now”
    Web placements on plasticsiq.comBanner ads and a registration pageFrom when registration opens to the live
    On-demand promotionNewsletter and social mentionsAfter the live, with the recording available for 12 months

    Webinars run live Tuesday to Thursday, between 11:00 and 14:00 UK time.

    50%watch live
    44on-demand views
    12moon demand

    Your lead report

    Every registrant, who attended, and how they voted.

    NameJob titleCompany typeAttendedPoll answer
    Sample NameProcess EngineerInjection moulderLiveWorking on it
    Sample NameOperations DirectorPackagingLiveNot started
    Sample NameTechnical ManagerAutomotive tier 1On demandNo answer (on demand)
    Sample NamePurchasing ManagerMedical devicesLiveReady for the targets

    Example rows. Real reports include full contact details.

    What advertisers say

    In their words.

    “Consistency is the key to growing and maintaining a market presence. Through a targeted advert campaign in BP&R, focused on our partners Labotek A.S., Ferlin Plastic Automation and Getecha, we have experienced an increasing and sustainable number of leads and orders that are a direct result of our presence in the magazine, especially in the build-up to Interplas 2026. If any company is serious about growth, a marketing presence in the UK's only multimedia media outlet is a must.”
    Richard HirdUK Sales Director, Labotek GB
    “We've been advertising with BP&R for years now and it's become a valuable part of our marketing plan. It puts us right in front of the people who matter in the UK plastics industry, and we always notice the difference in enquiries and recognition. On top of that, the team are an absolute pleasure to work with: friendly, helpful, and always happy to go the extra mile for us.”
    Veronica EdmundsHaitian UK / PMM
    “The BP&R magazine is one of the premier routes for us to reach customers with our latest news, and year on year we see the benefits of advertising!”
    Mike GunewardenaMarketing Manager, ENGEL UK
    “We've been advertising with BP&R for many years and have always found it a great way to stay connected with the UK plastics industry. It helps us keep HASCO in front of the right audience, showcase our latest products and share what's happening in our business. The team at BP&R are always friendly, helpful and easy to work with, making it a pleasure to continue our long-standing relationship.”
    Chris WhitlamGeneral Manager, HASCO Internorm Ltd
    “At Boy Ltd and HCM Ltd, we have been regular advertisers in BP&R magazine and have always found it to be a great platform for promoting our business. Advertising regularly allows us to maintain visibility, keep our name in front of the right audience and build awareness of the services we offer. We believe consistency is key, and BP&R has become a valuable part of our ongoing marketing activity. We've found it a worthwhile way to showcase Boy Ltd and HCM Ltd, strengthen our presence in the industry and keep connecting with potential customers. We are delighted to continue supporting BP&R and would happily recommend it to other businesses looking to raise their profile.”
    Michael WilsonManaging Director, Boy Ltd and HCM Ltd

    Plan your campaign

    Start with the outcome. We'll build the plan.

    The buying journey

    One industry. Three brands. Every stage of the buying journey.

    Plastics IQ, BP&R and Interplas work as one marketing ecosystem. Use them together to take buyers from first awareness to a qualified enquiry.

    1. 1Awareness

      Build visibility across the industry.

      • BP&R print advertising
      • Display on plasticsiq.com
      • BP&R weekly newsletter
    2. 2Authority

      Become a recognised industry voice.

      • 27 for 27
      • Sponsored content in BP&R
      • Native articles
    3. 3Engagement

      Connect with relevant decision-makers.

      • Sponsored webinars
      • Focused newsletters
      • Interplas, live
    4. 4Leads

      Turn industry attention into opportunities.

      • Gated content
      • Custom e-blasts
      • Webinar lead reports

    Start with your objective

    What do you want to achieve?

    Choose your marketing objective and we'll show the media mix that delivers it.

    Campaign packages

    Ready-made campaigns, built to work together.

    A coordinated campaign reaches the same buyers across print, inbox and online, so your message is seen, remembered and acted on. Start with a package, then tailor it with our team.

    Ad options & prices

    Pick your position for maximum return.

    Select the medium you wish to advertise in

    Every price is shown against its format. Hover over one to see where it sits, and tap it to add it to your plan. Premium marks the most prominent positions, which have limited availability.

    Website · desktop and mobile. Display advertising on plasticsiq.com, seen by readers checking the latest industry news. Best for awareness and staying visible through the buying cycle.

    Website positions are sold in 6 or 12 month packages. The pop-up is booked by the month, with two advertisers a month. Static or animated.

    Not sure which formats are right for your campaign?Our team can build a recommended media plan around your objectives, audience and budget.

    Talk to our team

    Editorial calendar 2027

    Plan the year, then find the issue for your technology.

    Your 2027 marketing calendar

    Magazine dates show the booking and copy window, then the publication date. Website and newsletter positions run all year.

    Search the issues

    Ad specs & deadlines

    Everything your designer needs.

    Website (plasticsiq.com)
    SizesTop, bottom and second leaderboards 970 × 90 or 728 × 90px · in-article leaderboard 728 × 90px · every leaderboard also needs a 300 × 50px mobile version · sidebar MPU 1 300 × 250px, plus the homepage mobile MPU 300 × 250px · double MPUs 2 and 3 300 × 600px · pop-up 600 × 500px
    Resolution72dpi
    FormatsStatic or animated. Our team will confirm file types and size limits when you book.
    Click-throughsSupply the web address for click-throughs, with UTM tracking parameters if you want them.
    BookingBooked in 6 or 12 month packages. Pop-up: by the month, two advertisers a month. Artwork deadlines are confirmed when you book.
    Newsletters
    BP&R weeklySent every Tuesday · MPU 300 × 250px · leaderboards 644 × 90px · booked in monthly slots
    Plastics IQ focused newslettersSix slots, each 600 × 150px, Slot 1 at the top · from January 2027
    Formatsjpg, png or gif · 150k maximum
    Click-throughsInclude the web address for click-throughs, and UTM source tracking if you want it.
    DeadlineArtwork is due one week before the newsletter's send date.
    Magazine (BP&R print)
    ArtworkPress-ready PDF
    Full pageTrim 210 × 297mm · bleed 216 × 303mm
    Double page spreadTrim 420 × 297mm · bleed 426 × 303mm
    Half pageVertical 86 × 265mm · horizontal 190 × 124mm
    Quarter page86 × 124mm
    Sponsored content700 words for a full page or 1,000 words for a double page, with up to three images, your contact details, a tracked web address and social handles.
    InsertsLoose inserts and gatefolds on application
    DeadlinesEach issue's copy and advertising window is in the editorial calendar.
    E-blasts and native content
    E-blastYou create the message (subject line, body and calls to action) and we send it. Global send or partial sends by geography, industry and job function. Supply format and deadlines are confirmed when you book.
    Native articleYou provide 1,000 words and up to three images; video, contact details and links to downloads are welcome. Our content team edits it to our standards and you get a performance report.
    Gated contentWhite papers, videos, e-books, product demos or case studies, behind a form that captures email, phone, job title, industry or a survey answer.
    Webinars
    What we provideA dedicated project manager, content consultation, a registration page, an expert moderator, a lead report with registrant and attendee data, poll responses with contact details, and 12 months on demand.
    Registration questionsAdd your own questions to the registration form to collect extra data.
    Sponsor assetsYour logo and any panellist details. Your project manager will confirm formats and deadlines.
    Your 2027 media planPlastics IQ and BP&R Media Pack 2027 · plastics-sales@rapidnews.com

    Your plan

    Build it. We'll quote the same day.

    Your 2027 plan
    Rate-card total£0

    Excludes VAT. Items marked POA are priced on application, and we'll include them in your quote. Package rates apply when your plan uses more than one channel:

    Send my plan for a quote

    Your year at a glance

    Months your plan covers.

    Good to know

    Can I target a region, sector or job?

    Yes. E-blasts can go to partial sends by region, sector and job function.

    Can you write the content?

    Yes. Our team can write native articles for £1,100, or edit yours to our standards.

    What reporting do I get?

    Webinars: a full lead report. Gated content: every download. Native articles: a performance report.

    What are your booking terms?

    Our booking terms and cancellation policy come with every quote. Ask the team if you'd like a copy first.

    What are your payment terms?

    Payment terms are confirmed with your quote. Ask the team for details.

    Can I still book for 2026?

    Yes. Our current formats and rates apply until 31 December. Choose "The rest of 2026" on the enquiry form.

    How far ahead should I book?

    As early as you can for covers, gatefolds, pop-ups and webinar sponsorships. They go in booking order.